Tales from the Yurt number 3:
An occasional series of cautionary fables: "The buck starts here"
The world of international mule-centred transport was rocked by more
disappointing news from the beleaguered EeAw Corporation. CEO Wolis Karn
announced another year of plummeting sales and corporate debt now standing at
many thousand camels-worth of shekels. Not to mention the shortfall in the
organisation’s commitment to the Dun Hauling Mule Sanctuary.
Karn acknowledged the market’s disappointment. "It’s disappointing,
and you must be disappointed," he said.
Karn then announced a radical shake-up of Ee-Aw’s corporate management,
appointing his own personal mule, Dolly, to both the board and a senior
operational management position. When challenged by sceptical analysts that this
was the desperate action of a vain and unhinged CEO Karn responded:
"Commentators see only the mule. They fail to see the essential quality of
this individual mule. They fail to see the unique insight a mule brings to the
day to day business of modern muleteering."
Asked if the EeAw Corporation is actively seeking inward investment Karn
acknowledged it was. "The yurt door is open to the right kind of investor.
By right kind I mean one with pots of cash, high gullibility, low expectations,
the most rudimentary judgment, and absolutely no weapons."
Karn also announce his annual shake-up of the sales and marketing function,
now headed by his teenage daughter Kylie. "Frankly our offering is archaic
and over-priced," he revealed. "We will be adopting a more aggressive
sales stance. There is a historical synergy between the world of the mule-train
and traditional steppe-based brigandage. We will be making our current and
future customers a number of interesting invitations. Remember, in many ways
Attila himself was a simple mule man."